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Long Distance Treadmill Record Chased; Kiehl's Store Hosts Historic 'Treadathalon

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In an attempt to break the Guinness world record for the longest distance run on a treadmill in twenty-four hours, two seasoned ultra-marathoners are scheduled to shoot for the 154-mile mark at the Kiehl's flagship store, in a first-ever Kiehl's Treadathalon.

Christopher Bergland and Dean Karnazes plan to run side-by-side on two treadmills positioned just inside the storefront of the Kiehl's flagship located at 109 Third Avenue in New York City's East Village.

In full view of the public, both men seek to break the twenty-four hour treadmill distance record of 153.6 miles recently attained by Edit Berces in Budapest, Hungary.

Among ultradistance runners worldwide, the twenty-four hour distance record has taken on an unprecedented popularity in the past year. In fact, Ms. Berces' record-setting effort was the third record-breaking run of 2004. According to Kiehl's staff, the competitive momentum and international attention is a good indicator of the level of athleticism and energy that will be on display the morning of the event.

The nature of the race also offers a truly unique dynamic between runners and spectators; where a standard race only showcases brief glimpses of the athletes at work, this format allows spectators to experience the whole process from start to finish -- should they attend the full twenty-four hours.

In order to break the world record, the two die-hard athletes will have to maintain an average speed of one mile per 9.4 minutes on the treadmill -- slower than marathon speeds, but lasting far longer. Also, each runner will burn an estimated 1,000 calories every hour -- roughly 24,000 calories over the course of the race, refueling on the fly with a liquid diet of athletic gels, Gatorade, Red Bull and Ensure.

Christopher Bergland, a native of New York City and Kiehl's store employee, is no stranger to ultra-endurance sports -- or to Kiehl's-sponsored sporting events. Aside from winning three separate Triple Ironman competitions, Mr. Bergland participated in the 2003 Kiehl's Badwater Ultramarathon.

In this event, competitors ran 135 miles non-stop from California's Death Valley -- the point of lowest elevation in the U.S. -- to the Mt. Whitney Portals, which soar to nearly 8,300 feet.

Mr. Bergland led all competitors until the twenty-first hour, when severe fatigue and 133- degree temperatures called for a respite that pushed his position back three spots, but did not prevent him from placing 4th overall. Prior to this, Mr. Bergland had been running marathons, 10K's and shorter triathlons internationally since the early 1990's.

Dean Karnazes, who hails from San Francisco, has a similar resume to Mr. Bergland's and unbelievably, 154 miles, if completed, will not be the longest distance that he has run in a single stretch. Among ultrarunners, he is a renowned figure and makes regular showings at the world championships in Hawaii. Mr. Karnazes, who finished 2nd in the Kiehl's Badwater Ultramarathon, has written a book based on his experiences entitled, Ultramarathon Man.

The Kiehl's Treadathalon will raise funds for YouthAIDS, which has embraced the mission of stopping the spread of HIV/AIDS among 15 to 24-year- olds in over 70 countries by educating youth on healthy living and by providing life-saving health products. Kiehl's has donated more than $250,000 to YouthAIDS in the last 2 years through sales of its Eucalyptus body cleanser with 100% of profits from sales going to the cause.

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